The world of social media is ever evolving. Let’s be honest, even US within the industry have a hard time keeping up with the terminology, constant design changes and evolving platforms.
For as much reading I do about industry trends and updates, I consider myself ahead of the curve. My business relies on me having the ability to have an intelligent and informative understanding on what is going to to be successful and what is just another ‘good try’. In addition, I have to be able to explain the changes to various generations in a way that they understand.
I cannot lie when if I told you I first understood the importance of a meme when it first came to market. In fact, my hip and trendy self couldn’t even pronounce the word properly (meem). My first attempt came out as a ‘’mi mi’’, a classic character in the Drew Carey show. I was quickly corrected and felt as awkward as Dr. Evil doing the macarana when robotically asking his son, Scott, for a hug the first time. (Video)
This got me thinking - if I can’t pronounce it, let alone intelligently prove why they have EXPLODED on the internet (virtually over night), then I can only assume the majority of others are in the same category.
Now that I can confidently explain it, I present to you...Meme March.
To surprise many, memes come in various formats but all are defined by simple images that include phrases. There are image memes, word memes, photo memes and video memes. How do they compare?
Image meme: also known as macros, these memes include a unique caption
Word meme: also utilized through hashtags; adding a punchline, category or topic to any particular post.
Photo meme: different from image meme in a sense that these typically relate to trendy (trending) topics
Video memes: can be referred to as .GIF, these are short, repetitious, video clips
Memes have begun to take the internet by storm; everywhere. So, how are companies being relevant in their own industry? It’s all about being comedic. That’s right, sharing inside jokes with your followers and associating with trending topics will allow for an opportunity to go viral rather quickly.