Follower February: Finding The Perfect Combination
I am excited to announce that every month our social media channels with be hosting a theme. This month’s theme is: Follower February.
Obtaining followers can be TOUGH, especially if you don’t utilize push-pull advertising (push advertising; attention grabbing claims to put products in the mind of customers while pull advertising targets the right customers at the right time, pulling them towards a product). Learning about these two strategies has kept me going back to one basic rule of marketing: consumers can’t engage with, purchase or be loyal to your brand if they have no idea you even exist.
So, what does this have to do with social media? Often pull advertising ads go unnoticed; utilizing word of mouth (i.e. cue Payton Manning in his celebratory shout out to Budweiser….without being paid for the mention), managing consumer relationships and providing offers and promotions. An ‘organic’ reach, so to speak. This is compared to push advertising; the ‘interrupted’ component of marketing; pop ups, e-blasts (I can’t ever remember if I clicked sign me up…or not!), point of sale displays and catchy packaging to encourage purchase (I am personally guilty of this, my husband is a HUGE Star Wars fan…if it had a Stormtrooper, Darth Vadar or Yoda on the packaging, it was coming home with us).
Finding the perfect combination in an advertising campaign is no small task, it requires a healthy balance between finding new customers and maintaining the allegiance of existing. Consider these tips to keep your (current and future) followers engaged –
- Post great sharable content (then promote it for extra reach)
- Be engaged and follow other users (use push-pull methods on your own; get your name on sites you want to be associated with following)
- Reshare and reach out to people you respect (earn some credibility for yourself)
- Use hashtags (research hashtags prior to using them in messages to ensure you can created something new or join in on a conversation already taking place….whichever you prefer)